GIS & Location Tech Capabilities

 Location Marketing Data and Tech Initiative

Project Definition: With Location marketing becoming mainstream, there's an evident need to bring data and tech capabilities in the OOH media environment. Here are some of the capabilities that can be used for effective OOH media planning through audience data, context and GIS data models

Some of the Data and Tech Include: 

1. OOH Competition and Campaign Reporting dashboards

2. Creation of Site Grading methodology in OOH

3. Augmented Creative Optimizer in OOH environment

4. OOH Media Rate Benchmarking

5. New Media- Agent Based Simulations

6. Location Planning Module