Spatial ML Algorithm
The ML Algorithm takes input of all retail stores addresses and create
spatial points to create user defined radiuses to define trade areas.
From the OOH media inventory databases, the algorithm then does a
spatial match to locate all media formats available within the trade
areas to create an optimized output of recommended OOH media formats to
deliver the communications within those stores. From geo-fencing data
available, estimated impressions and TG reach numbers are calculated for
delivering the ROIs for the OOH campaign. The location algorithm has
been optimized to do all the spatial analytics on its own and deliver
the output within 20 secs of the run.
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