PHOTOGRAPHY
Photography is the science, art and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor, or chemically by light-sensitive material such as photographic film.
More than ever before, consumers love to take photos. It is estimated that cameras and phones will capture over 125 billion photos in US alone this year. While the photography market is certainly not going away, how consumers uses their cameras and what they do with their images is changing. Moving forward, an analysis was done to capture the market dividing into 4 major segments.
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